One of Laois’s best small businesses will get a chance to exhibit their business to almost 300,000 people at the National Ploughing Championships this week as part of the Local Enterprise Village.
Bowfield Farm (Green Pheasant Farm ltd) who are supported by Local Enterprise Office Laois is co-owned by Noel Allen and his sister-in-law Ciara Allen.
Noel is responsible for running the family farm where they breed Hereford cattle in Ballaghmore. Both Noel and Ciara work full time in Bowfield’s Vertical Hydroponic Farm.
The Company currently grows microgreens which they sell their produce as a live tray or in clamshells.
Bowfield Farm are committed to sustainable farming and delivering nutritious food.
The initiative of the Local Enterprise Offices (LEOs) will see over 30 small businesses from across the country take a stand in the Local Enterprise Village in the heart of the Ploughing Championships, opening their businesses up to almost 300,000 prospective customers across the 3 days of the event.
The initiative of the Local Enterprise Offices was launched by Minister of State for Business, Employment and Retail, Neale Richmond and will be open as part of the Ploughing Championships taking place in Ratheniska, from September 19-21 this year.
Evelyn Reddin, Head of Enterprise said: “The National Ploughing Championship is one of the biggest occasions on the Irish calendar and there are very few events that draw a crowd as large as this over 3 days.
“For our small businesses this is a huge opportunity to engage with thousands of prospective customers every day and this could have a significant impact on their business.
“We have been working with them all across the summer on their products, marketing and merchandising for the event so they can maximise this amazing opportunity.
“There’s something for everyone in the Local Enterprise Village.”
Some of the clients involved this year cover areas such as kids clothing and games, agtech products, luxury bathing and skincare products, artisan food and drink producers, sustainable clothing and beauty products and range of innovative products from Ireland’s best small businesses.
Year on year the Local Enterprise Village proves to be one of the most popular destinations for visitors to the Ploughing Championships.
The Local Enterprise Village is just one of a number of initiatives that the Local Enterprise Offices run, to foster entrepreneurship across the country.
Others include Local Enterprise Week, the National Enterprise Awards, the Student Enterprise Programme, National Women’s Enterprise Day and Local Enterprise Showcase.
The Local Enterprise Offices in local authorities are funded by the Government of Ireland through Enterprise Ireland.
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