The Portlaoise screening of EMBRACE, a powerful documentary film about female body image, set a global sales record when details emerged of when it would be on.
But Demand.Film, Odeon Cinema, Portlaoise, and Laois host Bríd McGill of Fit with Bríd are now moving it to a bigger theatre. The film is being screened on Thursday, March 9, at 6.45pm.
EMBRACE is a documentary film by Australian Taryn Brumfitt which tells the story of how she found herself at the centre of a media storm. She posted a candid ‘before and after’ photo online that ignited a worldwide frenzy and saw the image viewed over 100 million times.
Despite being happily married and successfully juggling motherhood while running a thriving business, Taryn was privately struggling with crippling body image issues.
She contemplated drastic action, including plastic surgery, before deciding that she needed to achieve the perfect body, taking up dedicated gym training and entering bodybuilding competitions.
However, even after attaining impressive abs and the supposed elusive bikini body, she was still unhappy. So she allowed her body to return to it’s natural shape and then took to Facebook to spread her message, posting the image that would soon be shared around the world.
In the aftermath she received over 7,000 emails from women around the world wishing to share their personal stories of body image issues.
EMBRACE is told from Taryn’s point of view as she travels the globe to explore the alarming rise in body image issues seen in people of all body types, speaking to well-known personalities including Ricki Lake, Harnaam Kaur, Amanda de Cadenet, Jeffrey Madoff, experts and everyday women.
The film looks at the origins of Taryn’s Body Image Movement, a positive crusade founded on the belief that everyone has the right to embrace and love their body on their own terms.
The film is being screened throughout Ireland and comes to Portlaoise on Thursday, March 9.
Originally being screened in the smaller theatre in Odeon cinema, Portlaoise set a global sales record when it sold out in less than 12 hours.
A larger screen has now been allocated and additional tickets are available to purchase here.
